Public Relations FAQs

Want to know how our process works? Whether you’re launching a brand new startup or looking to rebrand, we’ve heard it all. When you’re ready to get started, reach out. We’ll do the rest.

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What Is Public Relations?

Trevor Morris and Simon Goldsworthy describe PR as “the planned persuasion of people to behave in ways that further its sponsor’s objectives.” And Ed Zitron in his, This Is How Your Pitch: How to Kick Ass In Your First Years of PR (a personal favorite of mine), described public relations as being all about “how your client—whether it’s a company, an individual, a foundation, a music group—relates to the public.”

Whatever definition you subscribe to, the point is this: PR is about making sure that an organization’s use of and relationship to the media is carefully managed and tightly controlled. The point is that, at its core, the definition of public relations is based around communications and management functions such as:

  • Reputation Management
  • Communication Management
  • Persuasion
  • Relationship Management

Once upon a time, PR pros would work through “third-party endorsements” to engineer or prime public appetite for a set of messages to be disseminated for an organizations’ benefit, on the one hand, while keeping the media informed and inform organizations about the needs of media, on the other.

What do public relations professionals do?

Public relations professionals plan, organize and co-ordinate the activities that promote the image and understanding of an organization and its products or services to consumers, businesses, members of the public and other specified audiences.

How are public relations and content marketing different?

That’s an excellent question. Here’s why. Copywriting is the art and style of using clear, compelling language to persuade the consumer to buy an idea, ideological position, political, or commercial brand via digital and print media.

Copywriting is fundamental to successful advertising because the writer uses the science and psychology of language (writing, grammar, punctuation, style, etc.) to not only get the consumer to buy but buy into the ideas about a brand’s product or service.

Content writing, however, is content created to educate, inspire, or entertain. To do that, you need to have good copywriting. Why? Like people, all brands are born unique; most die as copies. Each brand has its own unique personality and voice.

 Well-crafted content must align with the communication goals of the brand, and the needs of the consumer at specific stages of the customer journey.

The point of content writing is to tell the story of a brand throughout the life cycle of purchase. The copywriting necessary for a blog series, website or brochure, for instance, cannot be the same copywriting for an eCommerce landing page, or high-ticket webinar advertisement.

How can public relations improve my overall brand strategy?

When you work with us, we discuss every detail of your business, the purpose of a particular project, and what kind of campaign is best suited to accomplish your goals. Then, we set up your email marketing account (MailChimp, ConvertKit, or whatever platform you prefer), and begin working on your email list and template. We will also create a schedule for all your campaigns, and deliver your campaign to your list. We’re 100% confident you’re going to love the results!

What kinds of content should I create?

That depends. How well you know the audience you’re targeting? Design and tailor each piece of content to the demographic you are selling to. Know their pain points, where they are in the buying process, and how your product or service solves their problems.


A piece of content designed for a consumer new to your brand should not be the same as that of a consumer looking to make or purchase. The same is true for a consumer that has been a faithful customer for a long time.

What kind of ROI can I expect from Public Relations?

According to, Return on Investment (ROI) is a performance measure to evaluate the efficiency of an investment. Examples of content marketing include things like blog posts, articles, email marketing, Infographics, and/or video content.

We measure the effectiveness of these types of content through 1) Consumption metrics (Unique visits, bounce rates, or downloads), 2) Sales, 3) Lead generation, and 4) Social sharing.

While there is a formula for calculating ROI, it is important to remember that content marketing is a long game. The goal of you strategy is to broaden your brand’s overall appeal and exposure to potential audiences over time. That exposure is designed to increase mutual trustworthiness, brand loyalty, and… ultimately… sales.

What are your terms of payment?

We believe in developing relationships through deep collaboration. As part of our new prospect intake process, we schedule a 15-minute call to see if there is a suitable fit. If we work together, a copywriting brief and proposal are sent to you for final approval. Upon approval, you receive an invoice for payment.

We bill invoices in advance. Work begins only upon payment. Payment is due 7 days after invoice.

We offer a monthly package with a minimum commitment of 3 months. Why? The ROI for content marketing does not come overnight. To see tangible results in content marketing, we recommend a consistent investment of 9 months to 1 year. You are not obligated to renew your package at the close of the initial 3-month period.

Do you have a cancellation policy?

We encourage you to complete your first full 3-month term with us. This not only allows us to build a working rapport with you, but it also allows you to find out what content marketing tools, techniques, and strategies work best for your brand. If you are unhappy with our work, we would like to know why.  If you must cancel your package with us, you are free to do so. We do not issue a refund for payments already made.