Content Marketing FAQs
Got a question? Want to know how our process works? Well, whether you’re launching a brand new startup or looking to rebrand, we’ve heard it all. Here are the answers to some common Qs about content marketing. When you’re ready to get started, reach out. We’ll do the rest.
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Content Marketing is a marketing approach strategically designed to create and distribute content (articles, blog posts, videos, infographics) that is relevant and valuable to the needs of a specifically defined audience, so that customer purchases your product or service.
At DRW we believe that brand narrative is about brand clarity. The point is to explain why your brand exists and how it can resolve conflicts in the lives of your buyers.
The clearer you are about the role that your brand plays in a person’s life, the better you will be at defining your brand niche, identifying brand personas, and your desired audience.
Once you understand your niche and define your UBO (Unique Brand Offering), you will design and execute a well-thought-out marketing and PR strategy: objectives, key messaging, target media, media, and blog pitch angles.
Content marketing gives you the tools to develop messaging experiences that speak directly the beliefs, needs and desires of your audience at each stage of the customer journey. Through content marketing, your brand can seamlessly move a potential from brand novice to brand champion, and therefore drives sales. In short, content marketing grows your business.
That depends. How well you know the audience you’re targeting? Design and tailor each piece of content to the demographic you are selling to. Know their pain points, where they are in the buying process, and how your product or service solves their problems.
A piece of content designed for a consumer new to your brand should not be the same as that of a consumer looking to make or purchase. The same is true for a consumer that has been a faithful customer for a long time.
That’s an excellent question. Here’s why. Copywriting is the art and style of using clear, compelling language to persuade the consumer to buy an idea, ideological position, political, or commercial brand via digital and print media.
Copywriting is fundamental to successful advertising because the writer uses the science and psychology of language (writing, grammar, punctuation, style, etc.) to not only get the consumer to buy but buy into the ideas about a brand’s product or service.
Content writing, however, is content created to educate, inspire, or entertain. To do that, you need to have good copywriting. Why? Like people, all brands are born unique; most die as copies. Each brand has its own unique personality and voice.
Well-crafted content must align with the communication goals of the brand, and the needs of the consumer at specific stages of the customer journey.
The point of content writing is to tell the story of a brand throughout the life cycle of purchase. The copywriting necessary for a blog series, website or brochure, for instance, cannot be the same copywriting for an eCommerce landing page, or high-ticket webinar advertisement.
We believe in developing relationships through deep collaboration. As part of our new prospect intake process, we schedule a 15-minute call to see if there is a suitable fit. If we work together, a copywriting brief and proposal are sent to you for final approval. Upon approval, you receive an invoice for payment.
We bill invoices in advance. Work begins only upon payment. Payment is due 7 days after invoice.
We offer a monthly package with a minimum commitment of 3 months. Why? The ROI for content marketing does not come overnight. To see tangible results in content marketing, we recommend a consistent investment of 9 months to 1 year. You are not obligated to renew your package at the close of the initial 3-month period.
When you work with us, we discuss every detail of your business, the purpose of a particular project, and what kind of campaign is best suited to accomplish your goals. Then, we set up your email marketing account (MailChimp, ConvertKit, or whatever platform you prefer), and begin working on your email list and template. We will also create a schedule for all your campaigns, and deliver your campaign to your list. We’re 100% confident you’re going to love the results!
We encourage you to complete your first full 3-month term with us. This not only allows us to build a working rapport with you, but it also allows you to find out what content marketing tools, techniques, and strategies work best for your brand. If you are unhappy with our work, we would like to know why. If you must cancel your package with us, you are free to do so. We do not issue a refund for payments already made.
According to investopedia.com, Return on Investment (ROI) is a performance measure to evaluate the efficiency of an investment. Examples of content marketing include things like blog posts, articles, email marketing, Infographics, and/or video content.
We measure the effectiveness of these types of content through 1) Consumption metrics (Unique visits, bounce rates, or downloads), 2) Sales, 3) Lead generation, and 4) Social sharing.
While there is a formula for calculating ROI, it is important to remember that content marketing is a long game. The goal of you strategy is to broaden your brand’s overall appeal and exposure to potential audiences over time. That exposure is designed to increase mutual trustworthiness, brand loyalty, and… ultimately… sales.