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Some things are quintessentially Italian. That’s why Episode 5: Mastering Millennial Design takes you into the world of the Viareggio-based luxury shipyard, Rossinavi. COO Federico Rossi talks brand DNA and gives some insight into what millennial buyers are looking for.
Rossinavi is one of the most respected Italian luxury yacht builders of today. With over four decades in the industry, few shipyards have paralleled the energy and excitement that accompany each new build; like Flying Dagger, Aurora, Utopia IV, and N2H before them, the much-anticipated debuts of Florentina, EIV and LEL, prove that it is possible to introduce sleek, sporty motor yachts to a new generation of yacht enthusiasts without sacrificing comfort, functionality, and a sense of modern style.
In Episode 5 of Maritime Novella, heir apparent to the legacy of brothers Claudio and Paride, COO Federico Rossi highlights the brand’s approach to custom superyacht construction. But the world has changed a lot since Claudio and Paride began making their mark in the late 70s.
There’s something we can learn from the new generation of yacht builders. In the age of COVID-19, Rossi tells us that the real impact of the pandemic on the industry has been on delivery. “I suppose that the real impact,” Rossi says, “that we can see from now into February where we generally can keep new contracts and we really understand if the market has a deflection.” Located in northern Tuscany, Viareggio is the Italian town where the world’s most luxurious and expensive boats are built–especially in the 20m to 70m category.
Main Salon of Rossinavi’s 50m 2020 launch, LEL. Image: Rossinavi.
Here are the takeaways from our discussion:
- Superyachts have become a space for owners to remain socially distant and ride out the pandemic.
- Rossinavi’s brand DNA is based on fully-customized metal ship-building.
- The Rossinavi Design Challenge is an opportunity to find fresh talent with designs ready to sell.
- Design is changing to fit the personality and style of the Ultra-high Net Worth (UHNW) buyer.
- Millennial yacht buyers want quiet, spacious, multi-functional vessels with more family time onboard.
Upper deck cockpit, 50m LEL. Image: Rossinavi.
High profile collaborations with giants the likes of Enrico Gobbi, Pininfarina, Camper & Nichols, or the University of Monaco (IUM), opens up new dimensions for design possibilities. Possibilities that create an extraordinary push for innovation that enables the penetration of new markets, as only Rossinavi can do.
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Rossinavi 52m, Florentina. Image: Rossinavi.