Luxury transport design is rarely about the vessel; it’s about where the experience takes you. Here’s a look at Rossinavi and Team for Design’s boldest project to date, the 70m Ice Class M/Y Polaris. It is not every day that a yacht transforms our perception of the travel—much less the luxury of personal freedom; nor […]
Tag Archives: luxury
Luxury Marketing
How Luxury Institute’s APX Platform Empowers Consumers (And Drives Brand Profitability).
11
Jan
Jan
Milton Pedraza, CEO of The Luxury Institute, has partnered with DataLucent to introduce the Institute’s Advanced Personalization Xchange (APX), a disruptive personal data technology that allows premium and luxury brands to market with you. Not at you. If life under lockdown has taught us anything, it’s that consumers must directly source and control the digital […]
16
Nov
Nov
FOILER transforms the traditional tender into an exceptionally crafted, fully automatic yachting experience that masterfully weaves engineering, comfort, and sustainability in a radically new way. Maritime Novella was honored.
04
Oct
Oct
Episode 5: Mastering Millennial Design takes you into the world of the Viareggio-based luxury shipyard, Rossinavi. COO Federico Rossi talks brand DNA and gives and gives so insight into what millennial buyers are looking for.
04
Oct
Oct
In Episode 2: Extraordinary Design, we talk to the legendary Luiz de Basto, Chief Designer of the powerhouse that is DeBasto Designs. Luiz talks to us about next-generation glass technology, self-reflective design, and the beauty of staying small.
25
Aug
Aug
Maritime Novella, the signature lifestyle podcast of DRW Communications LLC, is a show for connoisseurs of superyacht life. MN celebrates the sophisticated brand philosophies, pioneering technologies, and customer-driven omnichannel experiences driving luxury yachting today.
16
Jun
Jun
If you know luxury, then you know Milton Pedraza. For nearly two decades, he has been at the helm of one of the world’s most trusted voices in the luxury and premium goods and services sector, The Luxury Institute. With exceptional expertise and emotional intelligence at the core of LI’s message, Pedraza has transformed thousands […]
09
May
May
Luxury transport design is rarely about the vessel. Just ask yacht designer Timur Bozca; for 2015’s Young Designer of the Year, it’s about where the experience takes you; most noted for high-performance, futurist concepts like the Cauta sailing yacht and Black Swan, Bozca divines yacht concepts that are highly original yet deceptively simple; unveiled at […]